02.04.2003 |
In a large-scale study on the future launched at the end of March UNIQA has been examining the opinions, expectations and ideas of Austrians about the stimulating topic of “future and mobility”. With this project the leading domestic insurance group is continuing its study of 1999 which is considered to be the most comprehensive survey done on the topic to date.
“Four years ago, UNIQA gave all Austrians for the first time the opportunity to express their thoughts about, fears of and hopes for the future” sums up Johannes Hajek, Speaker of the Board of UNIQA Sachversicherung (property insurance). Based on the answers received from the questionnaires and numerous interviews, a clear and detailed picture could be drawn in 1999 on how the domestic population saw their future. The results even included people’s opinion on what colour the future will be: multi-coloured. “By continuing and extending the study we are demonstrating that UNIQA is not only a modern and innovative company but also that we take the individual perspectives, expectations and worries of the populace seriously “, explains Dr. Hajek about the initiative.
The current study is called “The mobile future“ and is being carried out together with the Linz-based market and opinion research institute “market”. It emphasizes the different facets of mobility, i.e. a concept that influences essential areas of our social life. The following aspects are central to the study:
The digital revolution has fundamentally changed people’s information and communication behaviour by freeing the exchange of data and inter-human dialog from the bonds of restricted technical possibilities. As the traditional, rigid information and communication patterns dissolve, the contours of the working world are becoming more flexible and dynamic. Fast-moving markets change the demands on education (key word: life-long learning), on the design of the workplace (key word: tele-working), and on the development of occupational images. Flexibility, intellectual and social mobility are becoming increasingly important.
However, not only in our professional lives does the world seem to be shrinking, our leisure time is also being influenced more and more by increasing speed and mobility.
A consideration of the subject of mobility is unthinkable without the topic of traffic and its central symbol; the car. In no other area does it become so clear how close growing mobility and its limitations can be to each other and to what extent creative powers are set free in order to retain and increase mobility.
In detail, the spectrum of questions also covers Austrians’ assessments of their life quality, their fears and critical voices. With this campaign UNIQA is once again demonstrating their topical leadership in the areas of future and innovation. The data are being gathered in direct interviews and from printed questionnaires that have been laid out in the UNIQA Service Centers and that will be included in the current edition of the customer magazine, “NEXT”. The questionnaire can also be filled out on a website that has been created especially for this project – http://uniqa.mobilezukunft.at – and on the Ö3 website – http://oe3.orf.at. In addition, all participants have the chance to win one of 100 brand new Siemens S55 mobile phones.
The analyses and interpretations of the results along with contributions from well-known experts will be published in book form and presented within the scope of an event in the summer 2003.